Studio Joost Grootens
The digital age has profoundly changed the way we produce, share and use information. As the traditional intermediaries between editors and readers, graphic designers have to establish a new balance between these forces. In doing so, they need to redefine their own position as well. Next to designing digital information environments, maps, typefaces and spatial installations Joost Grootens works primarily in the field of book design. Constantly challenged to develop appropriate formats that justify the production of printed material, he likes to deal with complexity, showing that it is a misconception to assume that something complex should look complicated.